Digital Marketing Pro
INTRODUCTION
Gain the essential digital marketing skills needed to promote a business in today’s competitive markets. Develop an actionable, multi-tiered digital marketing campaign optimized through SEO (Search Engine Optimization), social media, paid search, and email marketing.
COURSE OBJECTIVES
This Course in digital marketing aims to train its students on how to manage a website for research, online marketing for shopping and entertainment using content, bounce rate analysis, popularity of the site, architecture and response time to improve the visibility of the website and to drive traffic and generate sales for the website /Company, as well as carry out reputation management, conversion rate optimization and web analytics.
COURSE MODULES
Fundamental of Digital Marketing
Blog setup via WordPress
Search Engine Optimization
Setting up Local Search Strategy (Local SEO)
Google Webmaster Tool (Search Console) & Google Analytics
Pay Per Click Marketing (PPC) – Google Ads
Social Media Optimization
Social Media Marketing (Paid)
Content Generation & Planning
Video Marketing (YouTube Marketing)
Email Marketing
Online Reputation Management
Affiliate Marketing
Blogging & AdSense
Dropshipping (Basic)
Influencer marketing
SOFTWARE USING
CAREER SCOPE
- Digital Marketer
- SEO Managers
- Social Media Specialist
- Site Analyst and Webmasters
- Online Business Analyst